That can help maximize a long stay at the user site? Interested in its content? Absolutely. A new and unique information? No doubt about it.Opportunity to use the service, or an interesting purchase long-sought item? But who would doubt! But if in search of necessary information on the site, the user will have to expend excessive time or excessive mental effort, it just goes to a resource competitor. Do not let this happen, is designed as easy navigation through the site. The use of which involves no more than a few moments to take the user decision on how he found interesting information.
There are two basic directions in the creation of the navigation bar: graphical and textual.Schedule certainly gives a lot of web master to show creativity, and create a bright and attractive navigation block. But “heavy” in the page is loaded with lots of graphics can greatly reduce the number of applicants for them to return. Ie lead to the goal, directly opposite to that facing the optimizer.
Text navigation is also no effect on the speed of the download the user’s browser, and much more “like” search engines. As a conclusion, the preference for the creation of navigation, the optimizer should give her a text version. Although, of course, there are exceptions ….
The first rule that must not be forgotten when you create a navigation – this is what it should be apparent. Visitor for a moment should not think about where to direct the cursor to make the transition from page to page. In this case, he can just close a tab in the browser and go to where the thinking of crossing it is not necessary. As a consequence, a potential regular users will be lost.
Besides, we should not forget that the web has developed quite a traditional structure inherent in most sites. It is “visibility” of navigation in conjunction with traditional views of users of its structure dictate several almost a prerequisite.
First, the main menu should be placed at the top of the page. User already “accustomed” to look for him there, and his lack of anything other than irritation, he did not call. In addition, the main menu it is desirable to duplicate in the footer. This is especially true for pages that require long-term “scrolling” to return to the top.
The important point is the same organization of navigation on all pages of the site. With the same structure of the organization navigate the user must deal with, made the transition to any of its point.Again, this is done to save time visitor. And besides, the overall navigation structure makes an attractive resource integrity and completeness, shows the professionalism of its creators, which will necessarily increase the level of confidence in the resource.
User must always know exactly where on the site he is at the moment. Helps him in this structured navigation. Usually located at the top of the page, it shows the chain of transitions, have already been committed by the user. Structured navigation also has a traditional structure: Partition – Subdivision – Article. Of course, it can also consist of a greater number of links, but the rules of optimization do not recommend a greater depth of three levels. Ie, any information should be provided a user-accessible by committing no more than three junctions. Structured navigation, in addition, allows the user to return to any previous level without using the Back button of your browser.
As already mentioned, the web has developed certain traditional navigation structure. So, usually the logo of the resource is used to return to the home page. And many of the visitors are accustomed to use in this way. They should not be annoying, not giving them this opportunity – this is, again, is fraught with a loss of attractiveness of the site in their eyes.
Of course, it is important that users can know in advance what will happen to them on other pages.Therefore, the navigation structure is necessary to provide blocks containing the necessary information. For example, you can use for this section “Related articles”.
The same purpose are linked, “mounted” in the text. Sometimes a visitor, reading material, already convinced of the need to perform certain actions. And all he needed – a shift to an additional, more detailed information, or directly to a purchase, signup, etc. Therefore, the reference in the place of article to which he finished reading it, would be most welcome.
Moreover, such a link could encourage a visitor to a specific action. For example, he was ready to buy, but it occurs to him to stop reading and seek the necessary transition. He can not do for one simple reason – do not want to interrupt the reading. Link also will push for action (a visitor, for example, can simply open it in a new window to get to the desired page after reading).
Likewise, a link embedded in the text that acts on the doubting public. He may simply not perplex myself to find the necessary transition and to study the information on competitors’ sites. Even with the intent to return (which has the property fairly quickly forgotten).
Additional information that drives make transitions within the site, there is never redundant.Moreover, such additional components as the “Tag Cloud”, “Popular,” “New”, be sure to bring the necessary “movement” on the site and, thereby, contribute to a more prolonged exposure to it users.Their locations are chosen by the webmaster. But, traditionally, these blocks are located on the right or left of the main content. The main condition – they, like any other navigation elements should be the maximum available to visitors.