SEO – Search Engine Optimisation
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Main areas of work of SEO
The search engine takes into account the following parameters of the site in the calculation of its relevance (the extent to which your query):
keyword density (complex algorithms of modern search engines allow for semantic text analysis to weed out search engine spam , in which the keyword appears too often). citation index of the site , depending on the number and credibility of web resources, links to this site, many searchers did not take into account cross-references (each other). Often, it is also important to have links with sites of similar subjects, and that the optimized site.
Accordingly, all factors affecting website position in search results can be divided into external and internal. Work on optimization involves working with internal factors (under the control of the owner of the website) – bringing the text and page layout according to your requests, improving the quality and quantity of text on the site, Text format (headings, bold type), improved structure and navigation, the use of internal links, as well as external factors .
External factors are divided into static and dynamic .Static external factors determine the relevancy of the site based on citations to external Web resources, as well as their credibility, regardless of text citation. Dynamic external factors determine the relevancy of the site based on citations to external Web resources and their credibility depends on the text citation.
Methods of external search engine optimization:
Register in separate directories. It can be operated manually or by means of special resources.
Registration in catalogs such as search engines:directory Google (DMOZ), directory Yahoo.
Link Exchange. There are several ways to share – a straight, circular, single-sided (purchase options).
Placement of articles.
Social networks.
Press releases.
Creating and maintaining blogs.
The person carrying out work to optimize the web sites, called the optimizer .
There are various SEO-services that make it easier to work optimizers and website owners the opportunity to promote their own.
Among the factors which lower rankings include:
technology, which search engines are considered as spam;
too long URL;
excessive number of links;
JavaScript;
frames;
graphical navigation;
redirect URL.
History
Along with the emergence and development of search engines in the mid 1990′s there was also optimized. While search engines are attached great importance to the text on the page, keywords in meta tags and other internal factors that site owners could easily manipulate. This has resulted in the issuance of many search engines have taken the first few pages of garbage sites, dramatically reduced the quality of search engines and has led many of them are in decline. With the advent of PageRank more weight was given to external factors that has helped Google to become a leader in finding a global scale, making it difficult optimization when using only text on the site.
However, optimization grows with search engines, and in today’s search results can be seen more and more commercial sites with artificially inflated popularity, especially in commercially attractive queries.
Methods of Optimization
Optimization methods can be divided into two classes, but recent events in the world of search engines make it clear that this division is very conditional – any manipulation of certain parameters of the site can be viewed by a search engine as an extremely undesirable impact on its results. Thus, any attempt to manipulate search results is expressly prohibited by the license to use the search systems.
White optimization
Main article : White optimization
White optimization – SEO work on the resource without the use of officially banned each search engine methods of promotion resource – with no impact on search algorithms sites. This includes work on the site itself, namely the internal navigation, and content and work with the external environment site, that is, the promotion of the optimized site through surveys, press releases, registration in social bookmarking, affiliate programs, etc., indicating links to the site. It should be noted that “Google” warns that if any method of optimization is not formally prohibited, it does not mean that it can be applied.
Gray optimization
By the gray search engine optimization include the addition of a large number of keywords in the text of a page, often at the expense of readability for humans, for example: “Butter oil, because it is masloproizvodnye oil fats. In this optimization is first in the selection of key phrases for a particular web page, determining the size of the target «SEO-text” and required frequency of keywords in it, and then to formulate proposals and phrases, which contain the key requests a certain number of times in different word forms , singular and plural, with different forms of verbs. These parameters can then be adjusted according to the results of search systems. The task SEO- copywriter – writing the original text so that such optimization has been the least visible “live” to the reader (and in particular the moderator search engine). Widely used as a key request inclusion in the HTML -tag title, h1, attribute meta keywords.
Another example of a gray optimization – a doorway without a redirect, when hit on the doorway does not automatically redirect to promote the site.
Grey optimization differs from the black because it is not officially banned, but its use may still be regarded as unnatural overstating the popularity of the site. Some search engines, for example, Google , may be temporarily or permanently block your site. That is the ultimate decision on whether the methods of promoting legitimate or not, takes a specialist – a moderator search engine, not the software.
Black Optimization
Black Optimization
Ways black optimization are the use of doorway pages (pages and resources created specifically for search engine robots, often with a large number of keywords per page), the reception called cloaking (the user is given one page, easy to read and search robot – another optimized for any any queries), the use of hidden text on your pages, using “single-pixel links.
